 |
The Roaring Rock Restaurant |
|
|
The Roaring Rock Restaurant “Yellow Tail Winery” of South East Australia The Yellow Tail Phenomenon The original projection was 25,000 cases their first year in the U.S.; (pretty aggressive) but sales surpassed 48,000 cases and Yellow Tail is now the #1 Australian wine but also the #1 imported wine into the $2 billion U.S. import market .. having overtaken the Italian brand Riunite. The vintners in this country “blinked” and Yellow Tail passed them. Not completely satisfied with that accomplishment, they have ‘ set their sights’ on Britain as the largest market for Australian wines. Studying the American market in depth, using a very clever marketing ploy and being able to meet the demand are the ‘ keys’ to Yellow Tail’s success ! Yellow Tail is the new face of the ‘Aussie’ wine industry and is taking the World by storm or at least the U.S. which is closing in quickly on Britain as the largest market for Australian wines ! The phenomenal success can be attributed to: meticulously planned and executed marketing strategies, packaging, pricing, product, place & promotion. The U.S. market is $20 billion and of the $2 billion import segment, the annual Australian share is $585 million and Yellow Tail has become and is now the number 1 Australian imported wine in the USA.. By all accounts, Yellow Tail has taken the U.S. marketers by surprise but actually the credit belongs to the winery’s management that introduced the brand at the right time with their marketing support program in place. The Yellow Tail Winery, in the South East Victoria ‘Riverland Region’, has begun it’s climb into the Global Wine Arena. Irrigated by the Murray River, (one of Australia’s 3 main rivers) this area is considered to be the “Fruit Bowl” of the continent and Australia’s most beautiful Kangaroo is the “Yellow Footed Rock Wallaby” (Yellow Tail) because of it’s distinct yellow markings .. an endangered species now being preserved !Sunday, September 14th ‘08 RoaringRockRestaurant.com
We Invite you to join us &
Vintage Selections $45.00 / person – 2 Whites & 3 Reds (Server Gratuity .. Not Included) The Cuisine will reflect Eastern and South East Australia Brass Castle Rd. at Hartman’s Corner 908-453-2322 The Menu First Course : Crispy Fried Prawns w/ Cumin & Dijon on Spring Greens Yellow Tail Riesling – ‘07
Chicken w/ Fresh Garlic, Mint & Balsamic Vinegar on Char-Grilled ZucchiniYellow Tail Chardonnay – ‘07
| ||||||||||||||||||||||||||||||
Yellow TailOrder Form .. Print then mail or present |
||
| Wines | Quantity | Pricing |
| Yellow Tail Riesling – 2007 | ____ | $90/Case $7.50/bottle |
| Yellow Tail Chardonnay – 2007 | ____ | $90/Case $7.50/bottle |
| Yellow Tail Shiraz-Cabernet – 2007 | ____ | $90/Case $7.50/bottle |
| Yellow Tail Shiraz-Grenache – 2007 | ____ | $90/Case $7.50/bottle |
|
Yellow Tail Pinot Noir – 2007 |
____ | $90/Case $7.50/bottle |
|
(Prices do not include N.J. Sales Tax) · Sold by the Case or ½ Case but may be purchased by the ‘Single Bottle’ only at the tasting and by availability ! Name ______________________________________ Phone # ____________________________________ E-mail ____________________________________ Credit Card # ____________________________ Exp. Date: _________________
|
||
| |||||||||||||||||
